Final project for Instagram post style campaign.

Part 1: Information collection

Topic: Food Insecurity

Basic Research: Food insecurity, defined as the state of not being able to gain access to sufficient amounts of fresh and nutritious food, is a pressing issue that impacts many population around the world and in the Pittsburgh area. It…


Typeface Poster — Garamond

Part One: Research into History

Garamond: a family of old-style serif typefaces derived from the work of Claude Garamond in the sixteenth century。

Type Classification: Old-style

Category: Serif

Garamond-style typefaces are popular and particularly often used for book printing and body text.

Contemporary versions: Adobe Garamond, Garamond Premier, Stempel Garamond, EB…


Section 1: Exercise 3 • Typographic Hierarchy

Linespacing Select one weight (Helvetica Neue light, regular, medium, bold). Set all the type in that weight. Insert one full linespace between any two lines of type, once or more than once, throughout all the lines. …


Exercise 1 • Typeface Tracing

Exercise 2 • Typographic Voice


September 29th, 2020

Slides for Project 2 Final Upload ⋅ Dark Mode. Attaching explanations and connections to Gestalt Principles.

Cover Slide

September 17th, 2020

Created digital comps of the pictures of the work following last time’s sketches.

Edits/notes from last time:

Tension — played around with feelings of imbalance for the second picture.

Comfort — the first picture looked a weird/not what I expected after being put to Illustrator. Perhaps because the borders of the individual square are not present and thus making the visuals appear more rectangular-ish than stacked squares.

Congestion — followed instructor’s suggestion and zoomed in a bit to see how it appears.

Playfulness — Not too much change here. The first picture looks a bit static now to me since previously I drew the border square tilted.

Order — Not too much change either, made attempts to align things.


Qiyun Chen - September 9th, 2020

Sketches for 51–261 Project 2

Order — the organized, patterns, even, familiar, expected, continued, equilibrium.

For order, I made sketches that reflect the above words, reflecting items and patterns that are commonly seen, easily predictable, or to some degree symmetrical.

Qiyun Chen

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